What problems do children face when trying to cope with the world of advertising and commercial activity? Draw...

Everyday we argon exposed to a wide set out of advertising messages. Advertising is a form of communication that aims to hasten potential consumers to buy or consume a grouchy product. An advertisers goal is to increase the sales of several(predicate) products by drawing peoples attention to them and masking them in a positive, favourable light, with the end of influencing attitudes and subsequent behavior of viewers (Singer and Singer, 2001, p. 379). Children, usually classified as some atomic number 53 chthonic 16 (Which? 2008), work a constant bombardment of selling messages, show in magazines, on the telly, the Internet, billboards, the radio and sides of public transport. Children are considered one of the most vulnerable audiences and are seen as the original put for marketers at present beca delectation they are vocal slightly what they hope their parents to buy and therefore influence their parents buying decisions, a great deal cognise as pester power. This essay volition use cross cultural evidence to address the problems children facial gesture today in the world of advertising, primarily focusing on the effectuate of television advertisements as it is the predominant medium that advertisers imprecate on to market products to children. It is estimated the average American child watches 40,000 television advertisements a year (Kunkel, 2001 as cited in Kunkel et al. 2004). Television advertisements portal children in the beginning than the print media due to textural literacy not growth until after children fork out become regular watchers of television. Advertisers are pertain with the effectiveness of advertisements, with the intention of enhancing the purchase levels of their products, however, there are fortuitous effects that sink; materialistic attitudes and values, parent-child conflict, body image problems, inflamed eating habits and the faculty to encourage alcohol consumption. This essay g ive consider a few of these problems. Thes! e adverse effects have meant that the advertising industry...If you need to get a full essay, sound out it on our website: OrderCustomPaper.com

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