Gillette :: essays research papers

Gillette is leading worldwide home applicants, such asrazor, battery, electronic and manual toothbrush,manufacturing company. On April 14, 1998, the companyintroduced the worlds starting signal triple wind vanes razor and begun tosell July 1, 1998 in the United States and September in theWestern Europe. Since Gillette launched new-fangled razor in1998, the company expected extravagantly returns in short-termhowever, the result of the new ingathering has been definedyet. fancy up ANALYSIS - Key Learning The areas of theinternal factors are Finance, Management, Manufacturing,Market position, Personnel, and seek & Development.All these factors can be defined as either strengths orweakness or both. First of all, the company as a wholegained net sales amount of 10.1 meg dollars and netincome of 1.4 gazillion dollars for the 1997 due to acquireleading battery company Duracel in 1996 and rick ofSensor Excel razor. As a result, company could spend 1billion dollars to invent Ma ch 3 which is triple bladesrazor. Even though Gillette had sufficient fund to invent thenew product, the company took high risk of monetary sidethat if the new products sale does not choke to companysexpectation, the company will face shortage of capresources and can be lead to bankruptcy. But if Mach3turn out to be a New Coke or McDonalds Arch gilded much-hyped new products that were mostly duds andfizzle- the gloom will be big(a) from Gillettes corporateheadquarters in Bostons stomach Bay to the South Bostonfactory that Gillette has overhauled to produce 600 millionMach3 blade cartridges per year, or about half of Gillettesannual target of 1.2 billion Mach3 blades. (Boston Globe,4/15/98) Since Gillette introduced "Mach3" in April, thecompany changed its manufacturing tools to produceMach3 South Bostons factory. Gillette already spent 300million dollars for advertising and promotion worldwide forthe year that company introduced new product. Theamount is twice as much as the company put for advertising"Sensor Excel" in 1989. Gillette released the new productto retail stores on July 1, 1998, and starts to advertise onTV and the separate media six weeks later however, manypeople went to the companys web site to behavior at the newproduct. Even though company spent awful amountof fund for the advertising, some people from Asia did notrecognize the product according to our groups survey. Forcustomers, there are satisfaction and illnesss forMach3. People, who satisfied with Mach3 according toour survey, give tongue to there are less irritation and faster shavingtime. Customers who complaint about Mach3 argue thatthey do not want to spend more money on better outlook.According to our survey, one hundred pct of