Zara – SWOT Analysis

Topshop was setup in 1964 in the basement of a department store. It became part of Arcadia Group Ltd alongside shops wish well Miss Selfridge, Wallis, Dorothy Perkins and Outfit. Now, they have over 300 stores in the UK and ship to much than 100 countries worldwide. Oxford Circus in London is Topshops flagship store theyve in like manner recently opened flagships in Chicago and New York.Topshop specialise in on-trend and high-fashion clothing. They sell Womens, Baby, and Maternity. Topshop have collaborated with many designers and celebrities like Christopher Kane and Kate Moss to require fresh and droll looks. They are also the first ever high street pock in history to attend London Fashion Week.Communication is a bearing of passing on a message or transferring development. A trade needs accurate and relevant information so they drive out confine important decisions in order to remain competitive. There are devil different types of conference internal and external. Inte rnal conversation means colloquy within the company, for example a manager to all shop-floor staff. External chat is the company communicating with others outside of it, its clients.Topshop communicate internally and externally everyday in a variety of ways. One example of external intercourse would be twitter. Twitter is a social networking site that has millions of users. Topshop use Twitter to interact with their customers this may be to reveal new items, keep them up to date on events, or even handle customer complaints. By using Twitter, Topshop are keeping their customers up to date with important information as they know that most of their target market (16-34 years) use the website. early(a) social media Topshop use are Facebook, Instagram, Tumblr and Pinterest. Many departments that would use this way of communication would be Marketing, PR and IT.Email is a way of communicating both internally and externally. Internally, Topshop would use email to communicate betwee n staff, for example Head fleck emailing all staff to inform them of an upcoming event, a new presentetc. Topshop can email externally through newsletters. Newsletters (handled by IT or Marketing and PR) inform their customers of new clothing ranges, upcoming events, trend alerts, and sales. peck can subscribe to these by putting their email address into the website. This way, Topshop can keep their customers up to date with important information.Another type of external communication that Topshop use is YouTube. YouTube has over 1 billion different users each calendar month (in the UK), and Topshop use this to their advantage. They have their own channel which has over 35,000 subscribers. They upload videos insouciant of things such as EDITED where a Topshop stylist will create outfits with the new collection. Or 5 Ways to Wear, which showcases Topshops clothing. YouTube is a great way for Topshop to promote their products and also communicate with their customers. The commenti ng system on YouTube allows Topshops customers to comment on what they like and dislike, or even urge on what theyd like to see next. The IT, Marketing and PR departments would have a strong presence in this type of communication. Styling and Personal Shopping (aka customer service) would have an input too.