Public Relation Crisis Essay Example | Topics and Well Written Essays - 2500 words

Public Relation Crisis - Essay ExampleThis discussion will critically analyze the ii cases chosen for depicting the PR crisis and how PR crisis impacts the overall reputation of the firm. The analysis will be make on the basis of how the companies were impacted due to the PR crisis. As the essay stresses that Public Relation is delimitate as the process of managing and controlling the inflow and outflow of information amid an presidential term, an individual and the public. It is basically an set about by which organizations try to gain exposure to their target addressees by employing topics of public interest and spreading many zesty news. The primary rationale behind practising public sexual congress is to convince the investors, employees, partners, customers, and stakeholders about the companys products, political decision and leadership activities. Some of the evident ways by which the practise of public comparison can be portrayed are winning industry awards, working c losely with the press, speaking at equateing or conference, and employee communication. In the present business sector environment, importance of public carnal knowledge has been like never before. Public relation is now treated as one of the most alert management disciplines. This motif explores that a crisis generally descends without any warning. It does not as yet give time to take any gentle of precautionary measures. A crisis suddenly expands hysterically expiration hardly any chances for an immediate recovery. Moreover it disrupts the business transactions and at times intimidates the survival of an organization. ... In the present business environment, importance of public relation has been like never before. Public relation is now treated as one of the most vital management disciplines. Moreover, if properly practised public relation can play a crucial persona in maintaining a sound relationship with the internal and external stakeholders of the company. The suppor t is also important to meet the goals and objectives of the organization. In general public relation is a mere communication activity, that put emphasis on the two way communication process. Therefore it is way by which a mutual understanding between the organization, its stakeholders and the customers is established (Kitchen, 1997, p.8). Public Relation Crisis A Brief Overview A crisis generally descends without any warning. It does not even give time to take any kind of precautionary measures. A crisis suddenly expands hysterically leaving hardly any chances for an immediate recovery. Moreover it disrupts the business transactions and at times intimidates the survival of an organization (Fearn-Banks, 2010, p.2). Some of the example of PR crisis includes Johnson & Johnsons cyanide-laced Tylenol capsules, PepsiCos can tamper rumours, Texacos racial discrimination lawsuit, Odwalla Foods apple juice E-Coli outbreak, Cadburys worm infested candy bars, JetBlues week-long operational br eakdown and The Red Cross rogue tweet among many others. Public relation crisis is some time referred to as the communication crisis from the organizational context of view. However it is also important to shoot down the issue effectively. It can be done by adopting sound crisis management techniques. Some of the ways by which the challenge can be faced are